McLuhan: Yes. The first thing is to find out what the heck is the situation, naturally. There’s no point in acting blindly. There’s a visual metaphor. We’ve got to play it by ear.

Forsdale: No point in acting deafly, right?

McLuhan: We’ve got to tune in. Turn on, tune in, drop out. No, what about our friends with the ecological media programme? There’s an ecological media programme at NYU. Is it fronted by Neil Postman and that group? Well, media ecology means using the media so that they help each other instead of just wiping each other out.

Forsdale: Neil Postman, a graduate of the Teachers College Communication programme, who’s at the NYU School of Education in their media ecology programme.